Our Team

  • Paul FletcherCEO. Raconteur.

    Paul is lead raconteur and activator. Intuitively innovative and curious, he finds paths and opportunities others often cannot. His participative leadership style focusses on outcome, guiding teams safely through new and unknown territory from discovery into definition as ideas and story are developed. He is especially skilled in turning thought into action.

    Fellow of the Royal Society for the Encouragement of Arts, Manufacturers and Commerce. Previously a Charted Architect for more than twenty years and an elected Royal Institute of British Architects national councillor. Instigating and authoring the Strategic Definition (0) and In Use (7) stages of the Plan of Work and led the Client Adviser initiative. He has advised government departments and the Cabinet Office.

  • Elizabeth BeroudLead Coach

    Elizabeth is lead coach. Developing individual players and team as a whole as they transition from vision into performance in the realisation of high-value outcome.

    A business consultant and talent coach with a proven ability to drive and deliver performance transformation at an organisational level. Offering strategic insight, operational leadership experience and marketing expertise acquired through a career at Royal Mail and Trinity School, and as an advisor to French brands entering the UK.

  • Ian HukeCOO. Lead Editor.

    Ian is lead editor. Developing stories to ensure realisation of vision.  Aligning frameworks, methods, life-cycles and governance they work within. Plotting and linking stories as they emerge, ensuring the Ideas Map destination is focussed on the vision.

    A highly skilled change agent and facilitator. Expertly working with senior stakeholders to shape, govern and drive change. Evaluating and incepting new initiatives and stabilising in flight programmes.

  • Jake RobbinsBrand Director

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  • Tim FoleyiOS Developer

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  • Sally MarshCreative Director

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  • Robert SalsaHealth Manager

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  • Ecosystem

    We are part of a diverse and highly skilled network.
    Enhance your Playbook with rapid pop-up teams, the people you need to realise opportunities now.

  • Chris WheelerCloud Computing

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  • Amy HenningMarketing

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