Taking a new perspective on transformation can lead to major improvements in your outcomes. By providing you with a view that allows you to check and challenge your current and future work.

“You never change things by fighting the existing reality.

To change something, build a new model that makes the existing model obsolete.”

Dissatisfied with transformation outcomes?  Fed up with lost opportunities?  Often thinking, “if only…”?

I am.

I’ve been kicking around transformation for a while now.  I’m into the realm of special birthdays and I don’t mean 18 or 21.  Before I was on the scene people were bemoaning transformation outcomes. Today they still are.

Of course we have all looked to respond.  From complex organisational structures that require a seemingly endless stream of previously undreamed of job roles. To a plethora of working methods and governance processes.  All of these conjured up in the name of transformation.

Yes, things have got better.  But have they had the impact we crave?  Could a different way of looking at transformation lead to a major improvements in outcomes?

Some of you may thinking, that’s not your problem.  You are state of the art, fully certified and ready to kick some transformation arse.

Are you really?  Does your CEO think that?


CEO’s have ambition.  They don’t want to just survive, they want to thrive.  Be the disruptors and innovators. They want these to sit at the heart of transformation programmes.

Working with Paul Fletcher, I’ve identified 3 key themes that provide a new perspective and framework for driving better transformation outcomes.

They are Meaning, Ideas and Design.  Each stand alone.  But it is the flow of ideas through the synergy of the three where the magic is found.

  • Meaning is found through Ideas, that are new and different.
  • Ideas are focused through Design, a way of thinking
  • Design transforms Ideas into high value, maximum impact Meaning.

This is a truly new and different way of looking at transformation, to make it meaningful. Early results are very encouraging.

Each of the 3 building blocks: Meaning, Ideas and Design have engaged interest and generated beneficial discussion.  They are being used to influence decisions and outcomes, within existing structures and politics.

Want to get your best ever project outcomes?

Try this new perspective.  You have little to loose and much to gain.

Let us know how you get on, both the good and the bad.

Ian Huke, October 2018

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