We empower teams to ideate with common purpose.

We focus that ideation to ensure the best project outcomes.

More meaning, greater value, maximum impact.


We are Through Ideas and we transform projects.
Our Ideation Design approach delivers demonstrably better outcomes.
For projects like yours.

Projects start with ideas.

Successful projects transform ideas into meaningful, valuable, impactful outcomes.

Ideation Design helps you have and develop your best ideas.

The Method provokes & catalyses the best ideas.
The Framework checks & challenges to ensure the best outcomes.

Enhancing the outcome of all projects. From vision to value.



Ideation Design Method.

The people who design, develop and deliver projects are all players within a team.
Relationships bind the players and determine the outcome of their collective efforts.

The Ideation Design Method nurtures healthy and strong relationships.

Positive behaviours unlock the best ideas.
Strong relationships allow each player to know their part and trust others to play theirs.

Enabling your team to work effectively and realise common goals. Focusing thinking to ensure the best project outcomes.


Ideation Design Framework.

Teams flourish with an iterative and dynamic frame of reference.
Empowering divergent thinking to develop ideas.
Targeting convergent thinking to make the best decisions on how to proceed.

The Ideation Design Framework aligns your team. To do the right thing, at the right time with the best ideas.

Ensuring meaning flows through the entire project journey.
Leading to the best outcomes.

Focussing ideation within specific programmes and budgets. Culminating in realising the best outcomes.


Our approach.

We support you in planning and realising the best project.
Our approach is bespoke and tailored to your unique needs. We align with and enhance your existing project working practices. By facilitating the finding of hidden meanings, and supporting the thinking of the unthinkable business solutions. Codifying an idea into vision. Provoking, catalysing, checking and challenging your team as ideas are developed. Evaluation of project and outcomes.
Whether you need whole project journey support or specific intervention on a live project.

We can help.

Click! to learn how.

  • Paul has always impressed me with his ability to invigorate and inspire teams. Unlocking their true potential. Developing Ideation Design with Ian Huke has made this available to all. They are the go to people to empower your team and enhance project outcomes.
    Ian Craig
    Director, Evolve Consulting Structural & Civil Engineers
  • Ian excels in the early stages of client engagement. With great leadership, articulation, process & negotiation skills; he gives client confidence to move very challenging projects forward. He is an asset to any business.
    Paul Hannell
    Lead Consultant
  • Paul ably presented a thought provoking session at our Thought Leadership lunch. He explored  the context for change, posing the question of just how smart do we need to be to meet the needs of an agile society. This elicited an engaged and interested response from the audience.
    Kim Vernau
    Chief Executive Officer, BLP Insurance
  • Paul is an unusual design thinker, concerned equally with client success, design team process and product quality. He has a powerful grasp of how design can serve stakeholder needs, and has devoted himself to providing insightful client support.
    Richard Saxon
    Director, Deploi BIM Strategies Ltd.
  • Paul has the extremely rare ability to captivate an audience while taking into quite challenging areas. Intelligent, incisive and inspirational, and with years of groundwork to back it all up.
    Pierre Wassenar
    Director, Stride Treglown Architects
Through Ideas Ltd is a unique innovation and transformation studio founded by Paul Fletcher and Ian Huke.
Based on more than fifty years experience in design & systems thinking, transformation and innovation.
We work with private and public sector; SME to multinational, local authority to central government.
Our portfolio includes start-ups, banks, insurance, institutions, manufacturers, schools, libraries, residential and urban regeneration.

Your new project journey starts today.