Better business, by design.
Helping business transform and innovate better and faster.
Venture Architecture: a framework for business innovation and transformation.
The Venture Architecture framework enables you to catalyse and inspire your people. Accelerate your ideation capability. And build and sustain transformation momentum.
Campfire sessions transform team culture. Ideas Maps manage innovation journeys.
A people first approach to the design of meaningful business.
A tailored and bespoke approach to suit all businesses, regardless of size, sector or maturity.
One size does not fit all. One outcome does. Better business.
Business Design Consultancy.
Through Ideas Ltd is a niche business design consultancy. A collective of diverse skills, strengths and professional experience founded by former chartered architect Paul Fletcher and litigation lawyer Ian Huke.
With more than twenty years’ experience in teamwork, design & systems thinking and organisational transformation, we work with private and public sector; SME to multinational, local authority to central government.
Our team has helped start-ups, banks, insurance, institutions, manufacturers, schools, libraries, residential and urban regeneration.
Paul has always impressed me with his ability to invigorate and inspire teams. Unlocking their true potential. Forming Through Ideas with Ian Huke has made this available to all. They are the go to people to empower your team and enhance project outcomes.
Ian excels in the early stages of client engagement. With great leadership, articulation, process & negotiation skills; he gives client confidence to move very challenging projects forward. He is an asset to any business.
Paul ably presented a thought provoking session at our Thought Leadership lunch. He explored the context for change, posing the question of just how smart do we need to be to meet the needs of an agile society. This elicited an engaged and interested response from the audience.
Paul is an unusual design thinker, concerned equally with client success, design team process and product quality. He has a powerful grasp of how design can serve stakeholder needs, and has devoted himself to providing insightful client support.
Paul has the extremely rare ability to captivate an audience while taking into quite challenging areas. Intelligent, incisive and inspirational, and with years of groundwork to back it all up.