Make your project a success story.
We help teams play to their strengths to perform at their best.
Creating high-value meaningful outcomes, to the benefit of everyone.
Start with the end in mind, a happy ending. You and your team form a clarity of vision.
The story builds in realtime as your team perform, collectively enriching and strengthening the narrative. Creating the outputs that will make your vision a reality.
The outcome, your audience experience those outputs. Realising your vision, built by your team, benefiting everyone.
Realise your strategic goals by ensuring all your current and future project stories are connected.
Start your story.
How we help you write your story.
Our responsive approach gives you just the right amount of support to you and your team. Allowing them to create a high value success story.
Our approach complements and enhances existing design and delivery methods and practices.
The roles we play.
…teller of stories, inspiring through turning thoughts to action.
…editing story production and performance to keep it focussed on the vision.
…enabling all to play to their strengths and perform at their best. Individually and collectively.
…structuring the evolving narrative to maximise team and project potential.
…sourcing the very best people to augment your team as and when needed.
…ensuring the story is understandable to diverse and varied audiences.
…our in-house professor-of-meaning, a theorist and practitioner.
How we work.
Everything we do is with people for people.
We don’t design or deliver project outputs. We empower your teams to do that.
Our Campfire approach eschews the convention of review meetings and workshop. We create psychologically safe environments for meaningful project story making and performance.
By recognising individual strengths and harmonising behaviours we enable effective teamwork, with shared leadership.
At inception, we provoke the vision and catalyse teams to instigate ideas.
Together we nurture and develop these ideas into a unique and meaningful story that binds shared vision to shared value.
We edit the story as it emerges, ensuring your vision materialises as a high-value outcome, which benefits everyone.
We are story architects.
Together we are are story architects. With more than twenty years experience in design & systems thinking, organisational transformation and innovation management. We work with private and public sector; SME to multinational, local authority to central government. Our portfolio includes start-ups, banks, insurance, institutions, manufacturers, schools, libraries, residential and urban regeneration.
Through Ideas Ltd is a collective of people with diverse skills and strengths founded by Paul Fletcher and Ian Huke.
Paul has always impressed me with his ability to invigorate and inspire teams. Unlocking their true potential. Forming Through Ideas with Ian Huke has made this available to all. They are the go to people to empower your team and enhance project outcomes.
Ian excels in the early stages of client engagement. With great leadership, articulation, process & negotiation skills; he gives client confidence to move very challenging projects forward. He is an asset to any business.
Paul ably presented a thought provoking session at our Thought Leadership lunch. He explored the context for change, posing the question of just how smart do we need to be to meet the needs of an agile society. This elicited an engaged and interested response from the audience.
Paul is an unusual design thinker, concerned equally with client success, design team process and product quality. He has a powerful grasp of how design can serve stakeholder needs, and has devoted himself to providing insightful client support.
Paul has the extremely rare ability to captivate an audience while taking into quite challenging areas. Intelligent, incisive and inspirational, and with years of groundwork to back it all up.