Why we developed CoSense
The quality of ideas generation and development is critical to a good project. Far more so than technology or process. Yet organisations have put emphasis on process and technology before ideas. Seduced by the promise of design-to-value. This has two immediate impacts – the best ideas are lost or never materialise and holistic collaboration nigh impossible. Ideas and people are what make a project great. Ideas are the enabler. Process and everything associated with that process is merely a tool. All too often blocking and interrupting the flow of ideas.
We developed CoSense to change this. Campfire stories. That is how we approach projects.
Why? Because we’re fed up of projects that are more like a ‘game of whispers’. Many partial stories, outcome unknown till the end, often losing sight of original intent. Fragmented teams, eroded value. No consistent or clear focus on either the How or Why of a project. Just a series of tasks.
If you recognise the problem then CoSense is for you.