Common team purpose is born from the alignment of hearts and minds. By coaching and mentoring individual and collective behaviours we take people out of a culture of command-and-control into one of let-go-and-lead. Building teams that are psychologically safe and equitable. In which people gain deployable and transferrable skills in creative problem-solving, communication and leadership.

The forums of ideation. By bringing together people of diverse roles, bands, seniority and backgrounds with common purpose, ideas that may never have been are discovered and developed. Teams working together within a culture of holistic ideation toward meaningful and valuable outcomes. In a Campfire session all contribute with equitable trust, meaningful communication, effective coordination, egalitarian conflict resolution and shared empathy. With our OODA methodology observation and deep dive discovery in combination with customer empathy is used to ‘grasp the situation’. Divergent thinking leads orientation of synthesised observations, framed problems and potential solution generation.

Through Ideas Ltd is a creative business consultancy. A collective of diverse skills, strengths and professional experience founded by former chartered architect Paul Fletcher and litigation lawyer Ian Huke.

With more than twenty years’ experience in teamwork, design & systems thinking and organisational transformation, we work with private and public sector; SME to multinational, local authority to central government.

Our team has helped start-ups, banks, insurance, institutions, manufacturers, schools, libraries, residential and urban regeneration.