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Make your project a success story.
The story of your best ever project…
How does it read?
Inspiring, uplifting, rewarding, positive, successful?
Despite all the hard work, best efforts and good intentions many projects simply don’t deliver that.
Is that the case for your projects?
What if all your projects could consistently result in meaningful stories of success and benefit to all?
Projects worthy of a standing ovation.
The Beginning
Start with the end in mind, a happy ending. You and your team form a clarity of vision.
The Middle
The story builds in realtime as your team perform, collectively enriching and strengthening the narrative. Creating the outputs that will make your vision a reality.
The End
The outcome, your audience experience those outputs. Realising your vision, built by your team, benefiting everyone.
The Series
Realise your strategic goals by ensuring all your current and future project stories are connected.
Start your story.
How we help you write your story.
Our responsive approach gives you just the right amount of support to you and your team. Allowing them to create a high value success story.
Our approach complements and enhances existing design and delivery methods and practices.
The roles we play.
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Raconteur
…teller of stories, inspiring through turning thoughts to action.
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Production editor
…editing story production and performance to keep it focussed on the vision.
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Player coach
…enabling all to play to their strengths and perform at their best. Individually and collectively.
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Scriptwriter
…structuring the evolving narrative to maximise team and project potential.
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Talent scout
…sourcing the very best people to augment your team as and when needed.
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Context interpreter
…ensuring the story is understandable to diverse and varied audiences.
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Meaningificator
…our in-house professor-of-meaning, a theorist and practitioner.
How we work.
Everything we do is with people for people.
We don’t design or deliver project outputs. We empower your teams to do that.
Our Campfire approach eschews the convention of review meetings and workshop. We create psychologically safe environments for meaningful project story making and performance.
Campfire, forum for divergent ideation and convergent focus.
By recognising individual strengths and harmonising behaviours we enable effective teamwork, with shared leadership.
At inception, we provoke the vision and catalyse teams to instigate ideas.
Together we nurture and develop these ideas into a unique and meaningful story that binds shared vision to shared value.
We edit the story as it emerges, ensuring your vision materialises as a high-value outcome, which benefits everyone.
We are story architects.
Together we are are story architects. With more than twenty years experience in design & systems thinking, organisational transformation and innovation management. We work with private and public sector; SME to multinational, local authority to central government. Our portfolio includes start-ups, banks, insurance, institutions, manufacturers, schools, libraries, residential and urban regeneration.
Through Ideas Ltd is a collective of people with diverse skills and strengths founded by Paul Fletcher and Ian Huke.
Meet the Campfire crew!
Left to right: Joseph Giacomin (Meaningificator), Ian Huke (Production Editor), Mike Orchard (Talent Scout), Paul Fletcher (Raconteur), Elizabeth Beroud (Player Coach), Pat Dade (Context Interpreter) and behind the camera Dan Simmons (Scriptwriter).
