At Through Ideas we design the How and Why. Ensuring the What, Who, When and Where of your projects realise meaningful, valuable, high impact outcomes.

We call this Ideation Design.

By focusing on the meaning of an outcome (the Why) and the teamwork necessary to realise that meaning (the How) Ideation Design achieves radically better outcomes.

From the necessary but often neglected project purpose thinking, to ensuring a project remains focussed from inception to outcome. We empower you and your projects at every stage.

We inspire, check and challenge. We reassure, advise and guide.

We can even transform existing projects that are under performing.

Project purpose. The Why.

before you start...

Explore ideas to define what you want and understand what you need. We co-create your Vision Statement and then your Experience, Performance and Project Briefs. Instigate an ethos of human-centred design and outcome.

  • > explore desires and aspirations
  • > provoke and catalyse new thinking
  • > establish outcome meaning & performance

Project leadership. The How.

keep your project focussed...

Check, challenge and mentoring for transformative innovation. We build a multidisciplinary and mentor collaborative teams. Develop empowering working cultures based on appropriate environments and technologies

  • > assemble, engage and focus teams
  • > innovation skill and tactics workshops
  • > iterative proactive progress reviews

Project recovery. Make it work.

existing projects...

Put projects back on track, refocus on meaningful outcomes. Check and challenge progress in design and delivery. Provide an approach to project delivery that rewards and develops all involved.

  • > success metrics evaluation
  • > performance and outcome advocacy
  • > approach appraisal and team rejuvenation

Ideation is the creative process of generating, developing, and communicating new ideas. Ideation Design transforms ideas into meaningful, valuable, high impact outcomes. It is core to all of our services. Driving all stages of a project cycle; from exploration into invention, through innovation, culminating in successful delivery and outcome realisation.

Meaning is found through ideas. Ideas are focused through design. Design creates Meaning…

Ideation Design Method

a way of thinking…

Using bespoke forms of design and systems thinking we catalyse creativity and teamwork. The human-centred co-creation of ideas positively changes the behaviours of teams. Resultant outcomes of projects, across all sectors, are more valuable and more meaningful.

Ideation Design Method © THROUGH IDEAS LTD

Ideation Design Framework

a system of working…

A framework based on the Design Council Double Diamond process model. Integrating our Ideation Design Method to ensure project outputs deliver the outcome wanted. The framework synergises with delivery and improvement models such as Agile and Lean, along with project management approaches such as Prince 2. The framework empowers teamwork through cooperation and coordination.

Ideation Design Framework © THROUGH IDEAS LTD


With our help you will achieve your best ever project outcomes. Through Ideas support clients at all stages of the Ideation Design journey. We tailor our services to best support the needs of each and every client.

Your best ever project outcomes start today.


  • "Paul ably presented a thought provoking session at our Thought Leadership lunch. He explored  the context for change, posing the question of just how smart do we need to be to meet the needs of an agile society. This elicited an engaged and interested response from the audience."
    Kim Vernau
    Chief Executive Officer at BLP Insurance
  • "Paul is an unusual design thinker, concerned equally with client success, design team process and product quality. He has a powerful grasp of how design can serve stakeholder needs, and has devoted himself to providing insightful client support."
    Richard Saxon
    Director at Deploi BIM Strategies Ltd.
  • "Paul has the extremely rare ability to captivate an audience while taking into quite challenging areas. Intelligent, incisive and inspirational, and with years of groundwork to back it all up."
    Pierre Wassenar
    Director at Stride Treglown Architects

Valuable outcomes start with the best ideas. Ideas are tricky things. What is needed to transform a great idea into the very best outcomes?

This is where we help.

Ideas are the fuel of our consultancy. Our Ideation Design empowered services transform teams and projects; maximising performance and delivering meaningful experiences.

With our help you will achieve your best ever project outcomes. Through Ideas support clients at all stages of the Ideation Design journey. We tailor our services to best support the needs of each and every client.

Through Ideas Ltd is a unique innovation and transformation studio founded by Paul Fletcher and Ian Huke. Combining more than fifty years experience in design, transformation and innovation. We work with private and public sector; SME to multinational, local authority to central government. Our portfolio includes start-ups, banks, institutions, manufactures, schools, libraries, residential and urban regeneration. We consult for government departments and NGOs.