• Ideation Design™

    Ideas drive every successful organisation.


By augmenting your ability to ideate we help you dream with focus, meaningfully invent and purposefully innovate.

This is Ideation Design™



Creatively channeling imagination, to capture intangible ideas.

Dreamers change things.

We provoke your curiosity and focus you on ideas. Deliberate daydreams, kept real with design listening.



From intangible dream to tangible concept.

The start of all things new and different, where revolutionary innovation is born.

We bring clarity to your dreams and cause lightning-strikes that catalyse conception.



From invention to commercial success.

Innovation ties everything together, ensuring successful exploitation of new ideas.

We empower teamwork to sandbox ideas, exploring and verifying concepts.



Innovation strategy.

Mapping patterns and issues relevant to transforming concepts into business value.


Innovation tactics.

Toolbox of innovative tactics, skills and game-plays vital to new opportunity development.

  • "Paul ably presented a thought provoking session at our Thought Leadership lunch. He explored  the context for change, posing the question of just how smart do we need to be to meet the needs of an agile society. This elicited an engaged and interested response from the audience."
    Kim Vernau
    Chief Executive Officer at BLP Insurance
  • "Paul is an unusual design thinker, concerned equally with client success, design team process and product quality. He has a powerful grasp of how design can serve stakeholder needs, and has devoted himself to providing insightful client support."
    Richard Saxon
    Director at Deploi BIM Strategies Ltd.
  • "Paul has the extremely rare ability to captivate an audience while taking into quite challenging areas. Intelligent, incisive and inspirational, and with years of groundwork to back it all up."
    Pierre Wassenar
    Director at Stride Treglown Architects


Be different. Your ideas, done better.



    INNOVATION STRATEGY Making innovation work. Transforming dream into viable business value. Innovation aligned with business, through our proprietary Ideas Mapping and Innovation Playbooks. Discover and deploy the creativity within your organisation.


    DESIGN WORKSHOP Ideation Design™ elevates creativity to a new level. Our high-energy design workshops fuse bold creativity with pragmatism to empower teams to dream with focus, meaningfully invent and purposefully innovate.


    INNOVATION FACILITATION Discover the strengths and creative potential of your team. Harness the potential of each individual in your organisation and hone your innovation tactics.


    INSPIRATIONAL KEYNOTES Lightning strike your event, catalyse curiosity and provoke new thought.


    IDEATION DESIGN™ CONSULTING Tailored support to match innovation appetite. From exploratory debate to Non Executive input into your board.

Paul Fletcher
CEO. Director, Ideation Instigation

Paul leads on dream and invent, with a human centred design ethos. Intuitively innovative and curious, he finds paths and opportunities others often cannot. His participative leadership style focusses on outcome, guiding teams safely through new and unknown territory from discovery into definition as Idea Maps are developed.

A Fellow of the Royal Society for the Encouragement of Arts, Manufacturers and Commerce. Previously a Charted Architect for more than twenty years and an elected national councillor of the Royal Institute of British Architects. He instigated and authored the Strategic Definition (0) and In Use (7) stages of the RIBA Plan of Work and led the Client Adviser initiative. Paul now works with organisations across all sectors developing human centred design briefs, facilitating and mentoring teams to achieve greater success.

Ian Huke
COO. Director, Ideation Stratagem

Ian leads on innovation activity, developing people alongside the frameworks, methods, life-cycles and governance they work within. Cartographer for Idea Maps and lead editor of Innovation Playbooks.

A highly skilled change agent and facilitator. Expertly working with senior stakeholders to shape, govern and drive change. Evaluating and incepting new initiatives and stabilising in flight programmes.

Elizabeth Beroud
Team Coach

Elizabeth focusses on development of team members as they transition from invent into innovate and the development of Ideas Maps and Innovation Playbooks.

A business consultant and talent coach with a proven ability to drive and deliver performance transformation at an organisational level. Offering strategic insight, operational leadership experience and marketing expertise acquired through a career at Royal Mail and Trinity School, and as an advisor to French brands entering the UK.

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